You can reach the world through the web, but only if you know their language, technology and culture
The web offers the fastest and least expensive way to reach customers around the world. But the web will not reach anyone if they cannot use the content, or if the content offends their cultural foundation.
Rubric's web localization services can connect you to your global customer base, improving customer satisfaction and corporate profitability. Rubric can accelerate global demand for your good and services, regardless of your web strategy, be it:
- Marketing and sales
- Providing technical information
- Support for customers
- Providing on-line applications and services
Rubric web content services have a number of stages and options to maximize your web presence investment. When taking your web site global, we can help through Rubric's:
Technology assessment: Determine what technological changes need to be implemented to support foreign character sets, text flow directions, image support, and browser/technology preferences.
Cultural assessment: Identifying elements of your web presence that need to change to maximize the allure of your offerings. These include color, image, and text.
Translations: Rubric's web site translation services employ in-country translators to make your web content "speak like a native". This includes not only web site translation, but removing and exchanging idiomatic language that tends to creep into home country web sites.
Graphics conversions: Change graphics for both cultural and language issues.
Testing: Systematic testing to assure functionality is consistent for all regions.
Language management: Using automated multilingual content management to warehouse your content and the language specific versions of web pages.
It all begins with technology, and Rubric's technical experts are intimately familiar with the predominant web technologies that you use today. Regardless of how your site is constructed, our engineers and content specialists can work with:
- Java, XML and Web applications
- Application servers
- Infrastructure
- Flash and other media elements
- Web application development (e-commerce, e-business)
- On-line store-building, merchandising and management
- Security infrastructures for e-business
Rubric's web site is a example of our capabilities. Rubric planned accessibility as just one aspect of our site design, and we received the top ratings possible per accessibility standards published by the World Wide Web Consortium.
Contact Rubric for a better web localization service experience.
