RUBRIC NEWSLETTER BACK ISSUES

RUBRIC NEWS: Silicon Valley Localization Pro Meeting — February 13th.

BUSINESS—Language Verification Testing — a waste of money?: Localization service providers are hyping verification testing. But do you really need it?

TECHNICAL—SaaS Assault: You thought localizing traditional software was a challenge! Just wait until your management decides to adopt the SaaS business model.

RUBRIC NEWS: Silicon Valley Localization Pro Meeting — October 3rd.

BUSINESS—Coming trends and disasters: The world and localization priorities are changing. Where is this all heading and how does it impact you?

TECHNICAL—Software Globalization: What Comes First?: Engineering is the first act in software product creation. Localization should be the second. And when it isn't, you need help in making it to foreign markets.

RUBRIC NEWS: Silicon Valley localization Birds of a Feather meeting was a great success.

BUSINESS—Outsourcing Pitfalls: The benefits to outsourcing can only be obtained by controlling the process.

TECHNICAL—Successfully Planning Localization Projects: Keeping a localization project on schedule can be done, and Rubric's senior project manager will tell you how.

RUBRIC NEWS: Our next "Birds of a Feather" breakfast meeting in Silicon Valley scheduled for April 19th.

BUSINESS—Market Acceptance Overseas: Part 2 — Localization impacts how foreign customers discover, learn, try, buy, and evangelize your products. Learn how localization can make or break you in each phase of a sale.

TECHNICAL—Ensuring Linguistic Quality: You can control the quality of your translations, and Rubric's COO will show you how.

RUBRIC NEWS: "Birds of a Feather" breakfast meeting in Silicon Valley a success for localization pros.

BUSINESS—Market Acceptance Overseas: Localization impacts how foreign customers discover, learn, try, buy, and evangelize your products. Learn how localization can make or break you in each phase of a sale.

TECHNICAL—Closing the Globalization Gap with DITA: How DITA and other technologies can speed market entry and reduce your localization costs.

RUBRIC NEWS: SIIA Globalization Council and December breakfast meeting in Silicon Valley.

BUSINESS—21st Century Globalization Issues - It's not just for High Tech: We continue a panel discussion where experts predict the impact on localization in the 21st century. Rubric executives, customers and partners discuss what to watch for in the coming years.

TECHNICAL—Rubric, Toshiba, and WorldServer: We finish this review of how new processes and Idiom's WorldServer bring time- and cost-savings to Toshiba.

RUBRIC NEWS: New talent comes to Rubric account management teams.

BUSINESS—21st Century Globalization Issues - It's not just for High Tech: A panel of experts predicts the impact on localization in the 21st century. Rubric executives, customers and partners discuss what to watch for in the coming years.

TECHNICAL—Rubric, Toshiba, and WorldServer: A Rubric Senior Project Manager discusses how new processes and Idiom's WorldServer bring time- and cost-savings to Toshiba.

RUBRIC NEWS: Starting with this edition, we bring you tips of the trade from Rubric localization project managers.

BUSINESS—The changing EU: Europe and the Union are changing rapidly, opening new opportunities for smart companies. Read where the new localization issues will come from.

TECHNICAL—Estimating the localization cycle: New localization projects always prompt the same management question: "When will it be done?" Estimating the duration of a localization project starts by knowing all the factors that impact the schedule.

RUBRIC NEWS: Rubric expands in Boston and Silicon Valley, and drives Macromedia's Studio 8 into Europe.

BUSINESS—Aligning Localizations: Going to market may involve a strategic partner. In this article, Rubric CEO Ian Henderson tells why alignment of localization efforts between partners is a cog in your go-to-market strategy.

TECHNICAL—Your L10n kit — an ounce of prevention: A localization project enters high gear — and often falters — when materials are handed to the localization vendor. As our expert shows in this article, a complete localization kit prevents many problems and saves a lot of budget dollars.

RUBRIC NEWS: Success with EFI, kicking high tech into high gear.

BUSINESS—Executive Viewpoints: Rubric's ongoing dialogs with our customers have shown what executives are thinking about global markets and an Internet driven world. In this article, we share their thoughts.

TECHNICAL—Pseudo-translation testing part #2: In this follow-up to the last Rubric newsletter, we examine more of the options for pseudo-translation, and evaluate the best ways to do this, and where it can reduce localization cost and time.

RUBRIC NEWS: Rubric newsletter archive online.

BUSINESS—Evaluating your vendor: Choosing a localization vendor is like choosing a mate: a serious, and potentially life-long, decision. Our guest columnist outlines how to spot a localization vendor that sells, and those that service your needs.

TECHNICAL—Pseudo-translation testing: In a perfect world you could test a localized software product before any words were translated. Pseudo-translation is the best way to do this, and reduce localization cost and time in the process.

RUBRIC NEWS: Rubric and Powerway: Making ASP models global: Rubric helped drive Powerway.com's Web-based workplace for collaboration on product development processes into international markets. See how localization expertise applies to ASP businesses and web sites.

BUSINESS—In-Country Localization Experts: Using in-country localization experts is not a luxury. It is essential to meeting the expectations of your foreign customers. In this article, we share why this matters so much, and where the extra value lies.

TECHNICAL—Testing, Localization's Achilles Heel: Many people in the technology business do not understand how testing is part of the localization project. Rubric shares with you why this is, what the testing points are, and how we make localization testing a better experience for you.

RUBRIC NEWS:

• Rubric's Better Localization Experience-Survey: We conducted a detailed satisfaction survey, and discovered that our customers do indeed have a Better Localization Experience with Rubric. The results are online, warts and all, so you can see how Rubric customers rate our services.
  
  
• Rubric's First Decade: We are celebrating our 10th Jubilee—a decade of providing Better Localization Experiences to customers around the globe.

BUSINESS—Start Before Localizing: The one best secret to minimizing your localization cost while maximizing your customer's satisfaction may not be in localizations, but in your source text. We'll show you how it works and how big the payoff can be.

TECHNICAL—Nine Tricks for International Web Sites: Nine simple tactics can make your multi-lingual web site work right the first time, and avoid draining your maintenance budget down the road.

RUBRIC NEWS:

• Rubric's new web site: Launched in July, the new Rubric web site offers new and old customers alike a gateway to a better localization experience.
  
  
• Macromedia teams with Rubric: Macromedia signs a Master Services Agreement with Rubric for software, online help, documentation and product collateral.

BUSINESS—Localizing Support: The quality of your localization has profound direct and indirect effects on your bottom-line as well as top-line revenue. Learn about the facets of support from which you can measure the cost savings of localization.

TECHNICAL—Character Confusion: The nice thing about standards is that there are so many to choose from. But this makes localizing software and web sites a technical minefield. Learn about the history of computer characters and the standards you should know.