RUBRIC NEWSLETTER BACK ISSUES
The Key to Spreading Knowledge Worldwide: Process Automation
In his newsletter introduction, Rubric CEO Ian Henderson, discusses the growth of Translators without Borders (TWB), a non-governmental organization spreading knowledge worldwide through humanitarian translations. He argues that meeting the overwhelming demand for more translated words requires a rethink on the workflow and automation of processes, two of Rubric's strengths.
Internationalization Birds of a Feather: Recap
Our seventh Birds of a Feather breakfast was held 7 April at David's Restaurant in Santa Clara. The discussion featured Ian Henderson, CEO of Rubric, Adam Asnes, president and CEO of Lingoport, Michael Gnann, localization manager at PGP, and Merle Tenney, an international and linguistic software developer. The discussion focused on improving the interface between internationalization and localization teams. See the recap from tcworld magazine here.
Localization World Seattle
The largest West Coast localization conference is coming up in October. We will be exhibiting and possibly speaking at the event; details are here.
Rubric's Francoise Henderson Joins Newly Formed Translators without Borders Board
The non-governmental organization, Translators without Borders, which is charged with spreading knowledge worldwide through humanitarian translations, recently held its first board meeting. Read more about it here.
Rubric Ruminations: A Lesson in Value...from the Scottish Whisky Industry
In our second feature on one of Scotland's greatest exports, we ruminate on the value placed on products and services.
Upcoming Birds of a Feather: 7 April
Our seventh Birds of a Feather breakfast will be held 7 April at David's Restaurant in Santa Clara. The discussion will feature Ian Henderson, CEO of Rubric, and Adam Asnes, president and CEO of Lingoport, experts in localization and internationalization. It will focus on ways to improve communications and interface between internationalization and localization teams.
Worldware: Recommended Conference and Discount
Industry leaders discuss ROI of software internationalization.
Worldware Conference
March 16-18, 2010
Hyatt Regency
Santa Clara, CA
Enter this code when you register for a 10% discount: WW10RUBR
Translators without Borders and Rubric: Spreading Knowledge Worldwide
One of the byproducts of the devastating earthquake in Haiti, has been an enormous outpouring of support from the translation community. That interest in helping spread knowledge to people who need it through translation, is now being taken beyond Haiti by Translators without Borders, a not-for-profit humanitarian organization that matches volunteer translators with the translation needs of non-governmental groups around the world. Read how Rubric is supporting this effort.
Quality Article Featured in tcworld
Françoise Spurling recently published an article in tcworld in Europe on defining quality in the eyes of the customer. True to our overall perspective on quality translation, this approach will help you ensure that quality meets your criteria, not the standard criteria set up by your vendor.
Cleaning up the Mess Left by Internationalization
In a prelude to our Birds of a Feather discussion on 7 April in Santa Clara, Ian Henderson wrote an article for MultiLingual Computing on the role automated translation and localization plays in interfacing with internationalization teams. Read this article and then come to our Birds of a Feather breakfast with your questions for Ian and our internationalization panel members.
Rubric Ruminations: A Whiff of Scottish Whisky
We start a new newsletter feature this quarter...a little localized knowledge from Edinburgh on Scottish Whisky. One of Scotland's most celebrated and important exports is Scottish whisky...learn more about this favorite drink from our resident experts.
RUBRIC NEWS: San Diego sales director, more project management certifications, spring BOF success, Rubric completes exciting projects.
L10N THREADS: Hot topics discussed on the L10N Forum including glossaries, risk and project management, and more.
MAJOR MODIFICATIONS: Rubric makes custom modification and software to reduce customer costs and localization time. See what we have done for Toshiba and SuccessFactors.
BUSINESS—SaaS Localization: SaaS is a major force in the software market, and presents a set of new challenges to your localization processes.
TECHNICAL—Expert Panel Part 3: In this installment, pros from Oracle, VMWare, Adobe and Fair Isaac look forward, anticipating how the world of localization will change.
RUBRIC NEWS: Spring BOF scheduled, Rubric completes exciting projects.
L10N THREADS: New Portuguese standards and large localization project risk management.
BUSINESS—Essential Errors: Localization for e-Learning: e-Leaning localization requires different work flows and tactics. Learn how Rubric walked Amway through this maze.
TECHNICAL—Expert Panel Part 2: Missed the panel of localization experts at Rubric's Birds of a Feather breakfast? No worries — the discussion continues in this newsletter.
RUBRIC NEWS: HQ moving, BOF panel a smashing success with video online.
BUSINESS—Essential Errors: Think you are ready to localize your first product? Think again. Rubric's CEO lists common errors and bad assumptions for in I18N.
TECHNICAL—Expert Panel Part I: Missed the panel of localization experts at Rubric's Birds of a Feather Breakfast? No worries — the discussion will appear in the next few editions of this newsletter.
RUBRIC NEWS: Silicon Valley Localization Pro Meeting — September 17.
BUSINESS—Instructionless Translations: Eliminating instructions between you and your localization vendors is a good thing.
TECHNICAL—XLIFF: Taking The Spaghetti Out Of Localization: XLIFF was designed to streamline translations. See how it can work for you.
RUBRIC NEWS: Silicon Valley Localization Pro Meeting — February 13th.
BUSINESS—Language Verification Testing — a waste of money?: Localization service providers are hyping verification testing. But do you really need it?
TECHNICAL—SaaS Assault: You thought localizing traditional software was a challenge! Just wait until your management decides to adopt the SaaS business model.
RUBRIC NEWS: Silicon Valley Localization Pro Meeting — October 3rd.
BUSINESS—Coming trends and disasters: The world and localization priorities are changing. Where is this all heading and how does it impact you?
TECHNICAL—Software Globalization: What Comes First?: Engineering is the first act in software product creation. Localization should be the second. And when it isn't, you need help in making it to foreign markets.
RUBRIC NEWS: Silicon Valley localization Birds of a Feather meeting was a great success.
BUSINESS—Outsourcing Pitfalls: The benefits to outsourcing can only be obtained by controlling the process.
TECHNICAL—Successfully Planning Localization Projects: Keeping a localization project on schedule can be done, and Rubric's senior project manager will tell you how.
RUBRIC NEWS: Our next "Birds of a Feather" breakfast meeting in Silicon Valley scheduled for April 19th.
BUSINESS—Market Acceptance Overseas: Part 2 — Localization impacts how foreign customers discover, learn, try, buy, and evangelize your products. Learn how localization can make or break you in each phase of a sale.
TECHNICAL—Ensuring Linguistic Quality: You can control the quality of your translations, and Rubric's COO will show you how.
RUBRIC NEWS: "Birds of a Feather" breakfast meeting in Silicon Valley a success for localization pros.
BUSINESS—Market Acceptance Overseas: Localization impacts how foreign customers discover, learn, try, buy, and evangelize your products. Learn how localization can make or break you in each phase of a sale.
TECHNICAL—Closing the Globalization Gap with DITA: How DITA and other technologies can speed market entry and reduce your localization costs.
RUBRIC NEWS: SIIA Globalization Council and December breakfast meeting in Silicon Valley.
BUSINESS—21st Century Globalization Issues - It's not just for High Tech: We continue a panel discussion where experts predict the impact on localization in the 21st century. Rubric executives, customers and partners discuss what to watch for in the coming years.
TECHNICAL—Rubric, Toshiba, and WorldServer: We finish this review of how new processes and Idiom's WorldServer bring time- and cost-savings to Toshiba.
RUBRIC NEWS: New talent comes to Rubric account management teams.
BUSINESS—21st Century Globalization Issues - It's not just for High Tech: A panel of experts predicts the impact on localization in the 21st century. Rubric executives, customers and partners discuss what to watch for in the coming years.
TECHNICAL—Rubric, Toshiba, and WorldServer: A Rubric Senior Project Manager discusses how new processes and Idiom's WorldServer bring time- and cost-savings to Toshiba.
RUBRIC NEWS: Starting with this edition, we bring you tips of the trade from Rubric localization project managers.
BUSINESS—The changing EU: Europe and the Union are changing rapidly, opening new opportunities for smart companies. Read where the new localization issues will come from.
TECHNICAL—Estimating the localization cycle: New localization projects always prompt the same management question: "When will it be done?" Estimating the duration of a localization project starts by knowing all the factors that impact the schedule.
RUBRIC NEWS: Rubric expands in Boston and Silicon Valley, and drives Macromedia's Studio 8 into Europe.
BUSINESS—Aligning Localizations: Going to market may involve a strategic partner. In this article, Rubric CEO Ian Henderson tells why alignment of localization efforts between partners is a cog in your go-to-market strategy.
TECHNICAL—Your L10n kit — an ounce of prevention: A localization project enters high gear — and often falters — when materials are handed to the localization vendor. As our expert shows in this article, a complete localization kit prevents many problems and saves a lot of budget dollars.
RUBRIC NEWS: Success with EFI, kicking high tech into high gear.
BUSINESS—Executive Viewpoints: Rubric's ongoing dialogs with our customers have shown what executives are thinking about global markets and an Internet driven world. In this article, we share their thoughts.
TECHNICAL—Pseudo-translation testing part #2: In this follow-up to the last Rubric newsletter, we examine more of the options for pseudo-translation, and evaluate the best ways to do this, and where it can reduce localization cost and time.
RUBRIC NEWS: Rubric newsletter archive online.
BUSINESS—Evaluating your vendor: Choosing a localization vendor is like choosing a mate: a serious, and potentially life-long, decision. Our guest columnist outlines how to spot a localization vendor that sells, and those that service your needs.
TECHNICAL—Pseudo-translation testing: In a perfect world you could test a localized software product before any words were translated. Pseudo-translation is the best way to do this, and reduce localization cost and time in the process.
RUBRIC NEWS: Rubric and Powerway: Making ASP models global: Rubric helped drive Powerway.com's Web-based workplace for collaboration on product development processes into international markets. See how localization expertise applies to ASP businesses and web sites.
BUSINESS—In-Country Localization Experts: Using in-country localization experts is not a luxury. It is essential to meeting the expectations of your foreign customers. In this article, we share why this matters so much, and where the extra value lies.
TECHNICAL—Testing, Localization's Achilles Heel: Many people in the technology business do not understand how testing is part of the localization project. Rubric shares with you why this is, what the testing points are, and how we make localization testing a better experience for you.
RUBRIC NEWS:
- Rubric's Better Localization Experience-Survey: We conducted a detailed satisfaction survey, and discovered that our customers do indeed have a Better Localization Experience with Rubric. The results are online, warts and all, so you can see how Rubric customers rate our services.
- Rubric's First Decade: We are celebrating our 10th Jubilee—a decade of providing Better Localization Experiences to customers around the globe.
BUSINESS—Start Before Localizing: The one best secret to minimizing your localization cost while maximizing your customer's satisfaction may not be in localizations, but in your source text. We'll show you how it works and how big the payoff can be.
TECHNICAL—Nine Tricks for International Web Sites: Nine simple tactics can make your multi-lingual web site work right the first time, and avoid draining your maintenance budget down the road.
RUBRIC NEWS:
- Rubric's new web site: Launched in July, the new Rubric web site offers new and old customers alike a gateway to a better localization experience.
- Macromedia teams with Rubric: Macromedia signs a Master Services Agreement with Rubric for software, online help, documentation and product collateral.
BUSINESS—Localizing Support: The quality of your localization has profound direct and indirect effects on your bottom-line as well as top-line revenue. Learn about the facets of support from which you can measure the cost savings of localization.
TECHNICAL—Character Confusion: The nice thing about standards is that there are so many to choose from. But this makes localizing software and web sites a technical minefield. Learn about the history of computer characters and the standards you should know.
