Rubric’s 7th Birds of a Feather: Picking up the Mess Left by Internationalization
7 April 2010
8:30 - 10:30 AM, breakfast included
Santa Clara, California, USA
Description:
Internationalization is defined as an enabling process. Localization is then an adaptation process that prepares content for a specific target market globally. Ideally, the two processes work seamlessly. Internationalization should ease the process of localization.
Yet the gaps between localization and internationalization often remain wide. In 2007, Lingoport, a leader in internationalization, conducted a survey of customers and vendors that identified a major gap between internationalization and localization teams. The survey concluded that the perception gap between I18N teams and L10N can adversely impact time-to-market deadlines.
Three years later, the significant crevice between internationalization teams and localization providers persists. Content providers and code developers who bring those teams together more effectively will reap sizable benefits as they roll their products and services out worldwide.
The latest Rubric Birds of a Feather Series event will address the gap between I18N and L10N with the panelists provide tangible, relevant solutions for better workflow. Our panelists include internationalization and localization experts, and a client manager whose job it is to bring the two teams together.
To Register: This event is free for interested internationalization and localization professionals. But space is very limited. Please contact jeffry.kiser@rubric.com to register.
RUBRIC BIRDS OF A FEATHER MEETING, SEPTEMBER 2009 IN SILICON VALLEY
Rubric hosted another great breakfast meeting for localization professionals on September 22, 2009. The Panelists were Jessica Roland from EMC (Documentum), Tex Texin from Xencraft, and Ben Cornelius from Adobe Systems. Silicon Valley L10N experts from eBay, Google, NetSuite, EFI, ShoreTel and other companies attended. During the presentation, Rubric CEO Ian Henderson peppered the panelists with a wide range of questions on localization management and technological advancements,
Ian Henderson (Rubric) leads the discussion with the Birds of a Feather panelists: Jessica Rowland (EMC Documentum), Tex Texin (Xencraft), and Ben Cornelius (Adobe Systems).
Ray Flournoy from Adobe Systems chats with Paula Dieli from Adobe Systems, Ian Henderson of Rubric and Francoise Spurling of Rubric (Lt to Rt).
Ben Cornelius from Adobe Systems, who was a presenter at the breakfast, chats with Masahiro Arai from Embarcadero Technologies and two other attendees.
Iouri Tchernoousko from Adobe Systems (left) chats with another Birds of a Feather attendee.

