RUBRIC EXPANDS TECHNOLOGY HUBS

Growth in Boston, Silicon Valley and London driven by customer success

London, Boston, San Jose, San Francisco — November 15, 2005 — Technology vendor efforts to globalize their products received a boost today as Rubric announced expansion of their Silicon Valley business development consultant team, and appointments of new consultants in their Boston and London offices.

"Rubric's 'Better Localization Experience' begins with the first meeting," said Ian Henderson, CEO of Rubric. "It takes people of incredible experience and skill to satisfy the localization needs of high tech vendors, and Rubric's new appoints meet that challenge and bring 50 years of industry experience to our customers."

Rubric increased their Silicon Valley presence with the addition of John Ochoa as a Sales Consultant. Ochoa brings over 15 years of international experience in the electronics and software industry and will serve Rubric's South Bay clients.

In Rubric's Boston offices, Stephen Spinney's 25 years of expertise with global financial services and manufacturing companies will drive Rubric customer success into globalized and emerging markets around the world.

In London, Jeremy Habberley will head Rubric's U.K. efforts, bringing over 10 years of IT industry and mobile communications vendor knowledge to Rubric.

"94% of Rubric customers remain with us," said Francoise Spurling, COO of Rubric. "And our customer satisfaction ratings are the highest in the industry. Our people make our clients happy, by becoming part of their organization. The deep knowledge held by John, Jeremy and Stephen will make Rubric customers even more successful in the global marketplace."

About Rubric
Rubric creates a better localization experience. Specializing in globalization services for the high technology industry, Rubric provides flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.