RUBRIC COMPLETES SUCCESSFUL EUROPEAN LOCALIZATION FOR MACROMEDIA STUDIO 8

London, Boston, San Jose, San Francisco — November 15, 2005 — Rubric today announced the successful, on-time delivery of localization for Spanish, Italian, French, and German versions of Macromedia Studio 8.

"We were thrilled to have the opportunity to work with Macromedia and localize Macromedia Studio 8," said Ian Henderson, CEO, Rubric. "The shipping of Studio 8 to the European market was imperative, and Rubric was as committed to this goal as Macromedia."

"Rubric's flexibility throughout the European localization of Macromedia Studio 8 was most impressive," said Francis Tsang, director of globalization, Macromedia. "Even with the legendary European summer vacation lull, Rubric came through with in-country translators. Despite the large volume of documentation, Rubric delivered high-quality localization for the entire project on time and within a reasonable budget."

"Rubric established our unique business and project models to handle any customer need," said Henderson. "With Macromedia, we were nearing completion of the documentation work in Spanish, Italian, French, and German when new content arrived. Growing the localization teams to handle this new content and still meeting Macromedia's project milestones was not problematic for Rubric."

"Quality and speed are not mutually exclusive," said Francoise Spurling, COO, Rubric. "Software markets are highly competitive. Leaders like Macromedia must deliver new products ahead of the competition and with ever higher quality. That is where Rubric helps — by bringing that same level of intensity, management involvement, and dedication to quality."

About Rubric
Rubric creates a better localization experience. Specializing in globalization services for the high technology industry, Rubric provides flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.