GLOBAL SATISFACTION
Rubric proves that technology firms and their global customers can be satisfied.
London, Boston, San Francisco — September 27, 2004 — Rubric today made public the results of their 2004 Customer Satisfaction Survey showing that technology firms can achieve greater success by outsourcing their localization work.
"We have had one mission since the beginning," said Ian Henderson, CEO of Rubric. "We wanted to take the stress and labor out of the localization process — to create a better way of reaching global markets. With a 98% customer retention rate, we know we succeeded."
During August and September, Rubric surveyed more than 25% of their customers, in their largest satisfaction survey to date. The survey sought to determine if Rubric provided technology firms with a better localization experience and if this in turn created a better experience for technology customers.
"The language services business does not have the best reputation," said Françoise Spurling, COO of Rubric. "Industry horror stories about late deliveries and brand-destroying translations are common. Rubric was designed from the bottom up to change that. Our customers keep proving our success and recommending us throughout the technology industry."
Rubric's Customer Satisfaction Benchmark provides proof of how Rubric has changed the industry. Of Rubric customers expressing an opinion:
94% agreed that Rubric provides a "better localization experience."
98% felt Rubric understood their business needs and focused on solving their business problems.
92% felt Rubric's work made their products more usable and understandable in foreign markets.
More than 90% of Rubric customers expressed their satisfaction with Rubric's sales management, project management, and technological capabilities.
93% were happy with Rubric's speed of delivery on technology localization projects.
94% would recommend Rubric to people inside and outside of their company.
Acclaims from Rubric customers were provided from firms as diverse as Toshiba (PNK: TOSBF.PK), SumTotal Systems (Nasdaq: SUMT), Chordiant (Nasdaq: CHRD) and Fair Isaac (NYSE: FIC):
"Excellent communication and follow-up!" according to Alison Fraser, Technical Publications Lead at Fair Isaac.
"I appreciate Rubric's effort to match their services according to our needs," said Patrik Indola, Deputy Manager Software Development at Toshiba.
" [Rubric] . . . has instilled in us a sense of welcome relief in Rubric's ability to service our translation needs," said Russ Foy, Senior Technical Writer for Chordiant.
"But we are not satisfied ourselves," said Henderson. "Every day we hone our customer project "extranet," coach our project managers, and become more intimate with our customers to better understand their needs. Our leadership in customer satisfaction must continuously improve to make Rubric customers even happier than they are today."
About Rubric
Rubric creates a better localization experience. Specializing in globalization services for the high technology industry, Rubric provides flexibility, on-demand salability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.