Wednesday, October 1, 2003
Rubric is pleased to announce that it will be giving a presentation about localization ROI (Return on Investment) and localization metrics at the upcoming Localization World conference to be held in Seattle, Washington on October 15-16, 2003. Rubric's presentation "Measuring Localization Success" will examine how companies engaged in localization of products and services can determine appropriate metrics and will walk through several case studies. The presentation will be part of the session "Productivity & ROI: Doing More with Less" in the conference's Localization Management track and will guide attendees in clarifying their objectives, identifying appropriate metrics, and maximizing their localization ROI.
The presentation will be given by Tom Shapiro, VP of Strategic Business Development at Rubric. Shapiro has more than 8 years experience in the localization industry.
"We enlisted the aid of an international advisory board to bring together experts from the world of global business and technology to help attendees learn about management and technical issues," says Donna Parrish, publisher of the magazine MultiLingual Computing & Technology and one of the organizers of Localization World. "We are thrilled to have Rubric at the conference presenting about localization ROI and metrics."
As the global economy continues to challenge us all, it becomes more important for companies to serve their clients as efficiently as possible. Companies seeking to expand globally require insights, strategies and expertise in order to maximize their market opportunities. Localization World brings together a collection of industry experts to assist companies in their localization efforts and in going global successfully.
Localization World is designed to appeal to all levels of localization professionals and managers, both on the customer and service side; vendor exhibitions will also be included. Localization World is being organized by MultiLingual Computing, Inc., The Localization Institute, and The Globalization and Localization Association (GALA).
The conference will be held at the Bell Harbor International Conference Center on Pier 66 in downtown Seattle. More information about the event can be found at http://www.localizationworld.com.
About Rubric
Rubric assures a better localization experience. Specializing in globalization services for the high technology industry, Rubric brings flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.