Thursday, February 20, 2003
Rubric, a leading localization and translation services provider, has exceled in localization for the Customer Relationship Management (CRM) software market. Rubric has partnered with leading companies in this market sector and assisted them in entering global markets with localized solutions.
CRM products empower users throughout a global organization to capture, access and analyze any corporate information through their channel of choice. Through the implementation of CRM solutions, companies can optimize web-based marketing, sales, customer service, partner management, quality assurance and help desks. Enterprise Marketing Management (EMM) solutions enable companies to manage and measure their marketing investments to maximize ROI. CRM/EMM is increasingly strategic to the success of global companies across industries and around the world.
"We are pleased with our progress in the CRM/EMM software market," stated Tom Shapiro, VP of Sales & Marketing at Rubric. "The highly specific and contextual nature of the product's terminology necessitates a top-notch linguistic team that understands the nuances of business development, customer relationship building and marketing management terminology. Our CRM software customers rely on Rubric's linguistic and technical expertise to reach their localization goals. We are happy to play a part in their global expansion."
Exemplifying Rubric's expertise in the CRM/EMM markets, Rubric has published a case study of its localization of an EMM solution for the Japanese market. The case study is available within the Solutions Center of the Rubric Web site.
About Rubric
Rubric assures a better localization experience. Specializing in globalization services for the high technology industry, Rubric brings flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.