RUBRIC EXPANDS BUSINESS DEVELOPMENT TEAM

Industry veteran Jessica Rathke joins Rubric

Monday, July 16, 2001

Rubric, a leading localization services provider to Information Technology companies, announced the appointment of Jessica Rathke as Director of Business Development for the central US region. In this role, Rathke is responsible for formulating business development strategies, building Rubric's client base, and overseeing customer relations in this region. Rathke is based in the greater Dallas, Texas area.

"We are very excited to have Jessica as a key member of the Rubric business development team. Jessica is a dynamic person with many creative and unique ideas. She is a total team player, and we feel that she is a perfect complement to the entire Rubric organization," said Tom Shapiro, VP of Sales & Marketing at Rubric. "We look forward to Jessica's contributions to our growth."

"I am excited to join Rubric in this role," said Rathke. "Rubric's absolute commitment to customers is unmatched in the industry and exemplified by its superior customer retention rate. I look forward to building on this success by strengthening our presence in the central United States and helping our customers achieve their objectives in the international marketplace."

Rathke brings more than nine years of localization experience to Rubric and has held positions in Business Development, Sales and Marketing Management, and Marketing Communications at firms in the localization and technology industries. Rathke has a Master of Business Administration from Miami University (Ohio) and undergraduate degrees in German and Foreign Affairs. She has pursued post-graduate studies at the University of Salzburg and is currently pursuing the study of French.

Rubric has grown steadily since its inception in 1994. In 1997 the company opened its first US office, and its US customer base has increased dramatically since that time. Under Rathke's stewardship, Rubric is anticipating substantial growth in the central US region in the coming years.

About Rubric
Rubric assures a better localization experience. Specializing in globalization services for the high technology industry, Rubric brings flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.