RUBRIC PROFILED IN MULTILINGUAL COMPUTING & TECHNOLOGY MAGAZINE

Monday, July 2, 2001

MultiLingual Computing & Technology, the industry-leading magazine for localization and international communication, featured a 4-page profile of Rubric in its July/August 2001 issue. The article, written by research editor David Shadbolt, discusses the philosophy and localization methodology at Rubric, as well as the history and future plans for the company. The article also includes various case studies and interviews with Rubric customers.

Shadbolt leads off the article with the following:

Aspiring to the number one slot is the goal of many companies within their respective industries. In the localization sector, Rubric is taking a good stab at the pinnacle for reliability, going so far as to include in its mission statement the objective of becoming the most reliable localization company on the planet. With customer focus as the alpha and omega of Rubric's corporate philosophy, the company aims to achieve this goal by also gaining a reputation for responsiveness and consistency.

The profile touches upon Rubric's founding, and also discusses the company's long-standing preventative approach to localization - aimed at proactively averting problems and ensuring a smooth localization process. From there, the article touches upon Rubric's suite of tools and technologies, from its Rubric L10nInspector™ internationalization testing tool to its Rubric UI Wizard™ UI quality assurance tool. Other topics covered include Rubric's calm, relaxed and professional office environment, the company's ability to enable sim-ship for its customers' releases, and Rubric's total commitment to customer service.

Copies of MultiLingual Computing & Technology can be ordered at www.multilingual.com, or by phone at +1 208 263 8178.

About MultiLingual Computing & Technology
Multilingual Computing & Technology is owned and operated by MultiLingual Computing, Inc. MultiLingual Computing publishes information on language technology and software localization and provides consulting services.

Its industry-leading magazine, MultiLingual Computing & Technology, has a strong editorial focus. Issues include articles on language technology and standards, word processing and publishing, information on trends and industry changes, language learning, software internationalization and localization, a calendar of related events, and product announcements and reviews. MultiLingual Computing & Technology is now the leading magazine in the world for the industry, providing ongoing information for people that use and develop computer software in multiple languages. With a rapidly growing readership of over 20,000, the magazine is distributed in 52 countries and through newsstands around the world.

About Rubric
Rubric assures a better localization experience. Specializing in globalization services for the high technology industry, Rubric brings flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.