RUBRIC ACHIEVES RECORD REVENUE FOR FIRST HALF OF FISCAL 2001

Business is booming in face of down economy

Thursday, May 31, 2001

Rubric, a leading localization services provider to Information Technology (IT) companies, has achieved record revenue for Q2 and the first 6 months of its fiscal year 2001, which ends on May 31. Demand for Rubric's localization services was especially strong in the areas of Java applications and e-business solutions, as well as the market segments of Internet infrastructure and telecommunications. Customers include some of the largest IT companies in the world.

Through Rubric's Streamliner™ localization methodology, the company is able to provide efficient, reliable and scalable localization solutions for its list of blue-chip IT customers. Consequently, Rubric enjoys long-term relationships with the vast majority of its customers and maintains a customer retention rate above 95%.

"We are highly pleased with the financial results for the first half of 2001," stated Tom Shapiro, VP of Sales & Marketing at Rubric. "The excellent performance resulted in part from significant growth with a selection of our existing customer accounts involving highly complex technical projects. In addition, we are working on a multitude of cutting-edge Java projects for new customers and look forward to developing deep relationships with these customers. It's a very exciting time for us. With our continued focus on reliability and process-driven localization, we look forward to strong growth and high customer satisfaction throughout the rest of the year."

About Rubric
Rubric assures a better localization experience. Specializing in globalization services for the high technology industry, Rubric brings flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.