NEW WEB TECHNOLOGIES LOCALIZATION HANDBOOK BY RUBRIC NOW AVAILABLE

The new publication assists information technology companies in developing world-ready products

Wednesday, January 17, 2001

With worldwide demand for globalized Web applications on the rise, Rubric has announced the publication of a new handbook: Rubric's Web Technologies Localization Handbook. The publication is being offered free of charge to information technology companies as a resource for the development of world-ready Web applications, HTML-based on-line help and documentation, and other Web-based products. Technologies covered by the handbook include HTML, XML, ASP, Java and Unicode.

Many Internet applications are being driven by the needs of global e-business. The most explosive growth in e-business revenue in the coming years will be found outside of the United States. Whether in the way of catalyzing sales through e-commerce, or in the way of driving down costs in the way of e-supply chain management, "e" applications are changing the face of the software industry. Illustrating this point, Jupiter Communications characterizes the action of "ignoring" the global impact of the Internet on one's business as the equivalent of corporate suicide.

According to Tim Hussey, Director of Localization at Macromedia, Inc., the leading provider of Web publishing solutions and developer of Macromedia Flash, Macromedia Dreamweaver, and Macromedia Fireworks: "Worldwide demand for globalized Web applications is intensifying. It thus is critical for a localization manager to understand the fundamental localization issues surrounding HTML, XML, ASP, Java and other core Web technologies. Rubric's Web Technologies Localization Handbook is a useful, educational resource for defining these technologies, explaining their language components, and describing the development issues that will result in an efficient localization process."

Rubric's Web Technologies Localization Handbook is one in a series of on-line publications offered by Rubric to assist information technology companies in their development of code that facilitates localization, eliminates rework, and reduces time-to-market of international versions.

About Rubric
Rubric assures a better localization experience. Specializing in globalization services for the high technology industry, Rubric brings flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.