Rubric featured in Software Business Magazine as well as WorldWise Globalization Portal
Wednesday, December 20, 2000
Following a strong year of growth for Rubric, the localization services provider to information technology companies is being featured in multiple media outlets. Webcom Communications' Software Business magazine and Idiom Technologies' WorldWise globalization portal each included localization advice from Rubric in its respective December edition.
Software Business included the following quote by Rubric in the Service & Technology Leaders section of the magazine, in an issue that focused on localization and international strategies:
More and more, software is being developed from the start as "world-ready", with the intention of taking it global. However, there is still a long road to travel before this scenario is the norm. To that end, we will increasingly see software and localization companies collaborate at the development stage and form substantial, long-term partnerships for implementing their localization requirements. Architecting software for multiple locales inherently builds flexibility and scalability into the product's core. Partnering enables companies to continually refine their processes into an efficient "globalization machine". These activities result in higher quality software and reduce the amount of rework, effort and time it takes to port an application to different markets. This, in turn, can generate significant returns to a company's bottom line as it expands internationally.
WorldWise featured Rubric's article "Efficient Localization of Web Technologies" in the Insider View section of the site. Rubric's article covers localization issues related to HTML, ASP, XML, Java and Unicode, and offers advice regarding various aspects of Web technologies localization. Other companies featured alongside Rubric's article included Terra Lycos and Monster.com.
About Software Business
Software Business is a resource for executives and managers in the software industry. The magazine covers localization, fulfillment, distribution, support and a range of other software industry issues. Software Business can found on-line at http://www.softwarebusinessonline.com/sb.htm.
About WorldWise
WorldWise is an on-line resource dedicated to helping companies globalize their e-business. WorldWise offers a complete "how-to" for e-business globalization. WorldWise is operated and maintained by Idiom Technologies and is located at http://www.idiominc.com/worldwise/.
About Rubric
Rubric assures a better localization experience. Specializing in globalization services for the high technology industry, Rubric brings flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.