RUBRIC EXPANDS IN JAPAN

Rubric opens new production center as demand for its Japanese-language localization services increases steadily

Wednesday, October 11, 2000

Rubric, a leading localization services provider to information technology companies, has expanded its presence in Japan with the opening of a new production center in the heart of Tokyo. Localization for the Japanese market has been one of Rubric's core areas of focus and expertise since the company's founding in 1994. The increase in staff and the heavily strengthened infrastructure are keys to the ability of the company to support its rapid growth in Japanese localization into the future.

The new office is focusing on production for Rubric's core localization services. Recent and current Japanese localization projects being tackled by Rubric include the areas of telecommunications, UNIX and NT data centers, collaborative supply chain management, e-business/e-commerce solutions, Web development, Web marketing management, streaming media solutions, modeling solutions for optical imaging, Web switches and server adapters, graphics generation and management, among other areas.

Rubric has grown steadily since its inception. The resulting office and infrastructure growth over the past two years alone have included two office expansions of the company's main production center near London, the doubling of engineering and QA staff, and the development of a functional testing department. The company has financed all of these expansions internally, has been profitable every year since its founding, and has zero long-term debt. This type of solid, professional financial management enables the company to constantly build its infrastructure and to scale to meet its customers' growing international needs.

About Rubric
Rubric assures a better localization experience. Specializing in globalization services for the high technology industry, Rubric brings flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.