Wednesday, July 5, 2000
Rubric, a leading localization services provider to Information Technology (IT) companies, was featured in a recent issue (Vol. 2 No. 3.) of e-com magazine. The article "Preparing for the E-Planet", written by Executive Editor Mark Emond, covers many aspects of global e-business, including e-business localization, as well as global marketplaces, auctioning, buying, selling, and trading on the Internet. Rubric is described in the article as a leader in e-business localization.
The article points out that, "The spectacular scene for all this is how big the world e-commerce market is quickly becoming...AMR Research, Boston, Mass., forecasts B2B Internet-based commerce will reach $5.7 trillion by 2004. Forrester Research, Lowell Mass., estimates global e-commerce, both B2B and B2C, will reach $6.9 trillion in 2004."
According to Tom Shapiro, VP of Sales & Marketing at Rubric, "Global e-business is exploding, and we are honored to be featured by e-com magazine as a leader in the global e-business field. The demand for localization solutions that effectively and reliably enable companies to go global is increasing dramatically. To that end Rubric is working hard with various clients in the realm of localizing Web-based customer relationship management systems, e-commerce store infrastructure solutions, Web site development tools, streaming media solutions, network management applications, among other technologies.
"We also look forward to launching new e-business initiatives later this year. These include Web-based solutions as part of our localization services that will greatly assist in increasing localization quality control. In addition, we will be announcing a new Web globalization partnership."
About e-com
e-com, the business-to-business publication dedicated to educating executives about business in the digital economy, is an advisor to the people who need to make the business of e-commerce work. Whatever you call it --e-business, e-commerce, e-services, e-everything-- e-com helps companies understand that technology is not a barrier, but a tool that can unleash the wildest ideas. e-com magazine reaches readers at 272 of the Fortune 500 companies, including CFOs, CIOs, presidents, vice-presidents, and directors of sales and marketing.
About Rubric
Rubric assures a better localization experience. Specializing in globalization services for the high technology industry, Rubric brings flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.