Client Side News: July 2003

In its July 2003 issue, Client Side News magazine published the following Letter to the Editor from Françoise Spurling, COO/Director of Production at Rubric:

How to differentiate yourself when everybody uses the same resources?

The contents of the Letter to the Editor are below:

"Outsourcing is a powerful force in the world of localization. It is outsourcing that enables a localization services provider to manage a project in Vietnamese one week and in Finnish the next. It is outsourcing that allows a company to ramp-up for a 25-language project, and equally important to ramp-down afterwards.

With so much outsourcing going on in the industry, though, how can a company differentiate itself when everybody basically uses the same resources?

Superior project management appears to be the true differentiator. Superior project management anticipates problems before they adversely affect a customer's projects and sales. It enables a localizer to coordinate thousands of shipments with a customer and its printing company. To manage translation teams processing millions of words within a few months. To coordinate global testing across 20 or 30 languages.

Without superior project management, the industry would not be able to survive."