8th Birds of a Feather Focuses on Applied Community Translation for Companies
Register for March 8th Breakfast in Santa Clara Now
Rubric , a provider of localization services to the high technology industry for the past 15 years, will hold its 8th Birds of a Feather event on Tuesday, March 8th 2011, at David’s Banquet Facility in Santa Clara, CA. The event will feature three veteran panelists who will discuss the timely theme:
“Applied Community Translation
Lessons for Successful Community Translation Programs”
The panelists include:
- Naomi Baer, Senior Director, Global Partner Operations, Kiva.org: Director of community translation operations worldwide.
- Janice Campbell, International Program Manager, Adobe: Experienced in working with a variety of community translation programs.
- Sergio Pelino, Senior Localization Operations Manager, Google, and Board Member, Translators without Borders: A 20-year veteran of large enterprise scale localization programs.
Community translation has become a powerful way to translate content beyond a standard localization and translation program. The most successful community translation programs are those that extend the reach of a company or organization, allowing the company, for instance, to communicate more effectively in user forums around the globe. However, contrary to popular belief, community translation is not ‘free.’ To be effective with community translation, you need to set up an infrastructure, determine whether the community is open or closed and build a sustainable semi-automated system that makes the community translation program successful.
The panel will address the pros and cons of community translation and will give practical steps for creating a community translation program. They will draw from their own experiences to provide tangible and relevant solutions for creating the infrastructure, working with the translators, and using the translated content effectively. The audience will consist of localization peers who will have the chance to tell their own war stories, interacting with the panel and other audience members.
Rubric’s Birds of a Feather events have gained a strong following as relevant, accessible and interactive gatherings of localization practitioners in Silicon Valley. The event will begin at 8:30 and will include a light breakfast and time for networking and socializing. The panelists will debate for about an hour and then answer questions; the event will end at 10:30, with time to mingle with peers. The event is free, and space is very limited.
Details can be found here. To register, contact bof-rsvp@rubric.com or simply register here.
About Rubric
Rubric creates a better localization experience. Specializing in globalization services for the high-technology industry, Rubric provides flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high-tech sector's need for proactive localization planning, with its anticipation of dynamically changing requirements, and its agile response capabilities. For more information, visit www.rubric.com.

